Kizographics :: Free advice

Memorable. A good domain name must be memorable. The truth is that many people do not take advantage of bookmarking. Therefore, it is necessary to ensure that your domain name is one that is easy to remember and makes an impact. It should be easy, memorable, and straight forward. Avoid complexity and it is usually a good idea to avoid initials in most cases.

Short. Twenty characters is the maximum that you should use for a good domain name, ten is even better. A long and complicated domain name is not going to help you. Your best bet is to keep it short. A great domain name is less than ten characters; a good domain name is less than twenty characters. Needless to say, a bad domain name goes over twenty characters.

Extension. There are several domain extensions available to you such as .com, .net, .org, .tv, .info, .gov. and so on. However, some of these work better than others and are more memorable at the same time. It is important to understand that some extensions also have restrictions such as .gov is reserved specifically for government web sites. The .com domain name extension is the best by far, because it is the most widely used by your potential customers.

Avoid Fancy Symbols or hard to spell words. It is never a good idea to use numbers or hyphens within your domain name. Even if your domain name is memorable, many people will not pay attention to the symbols, which could lead them to someone else's web site.

Keywords. Your domain name might also be a contributing factor when marketing your site within search engines. That is why it is important to choose a domain name that is keyword rich. Note that having a domain name that is keyword rich does not guarantee you the first position in search engines for that particular phrase. However, it could be one of the factors helping your site achieve higher ranking with search engines for a specific keyword or keyword phrase.